Anbar Soap

Here is my design for the concept and packaging of a transparent amber coloured soap to be sold to women in Harvey Nichols. As health and beauty are an attractive quality to sell to women, I instantly linked the amber colour with honey. I researched the benefits of using honey on skin and found pages of reasons why it's a good ingredient to use! From there I used connotations with honey such as honeycomb to create an appropriate logo and packaging to sit around it and emphasise the transparency (which is Anbar's selling point).

I like the result and think that it would sit well within a Harvey Nichols environment, appealing to the right target market.